In the world of ecommerce, user-generated content (UGC) has become a powerful tool for driving engagement, building trust, and increasing sales. UGC refers to any content created by customers, such as product reviews, social media posts, and photos, that can be used to promote a brand or product. In this blog post, we’ll explore the power of UGC in ecommerce, backed by statistics and examples.
Why User-Generated Content Matters
Builds Trust: Consumers are more likely to trust other consumers than they are to trust brands. According to a survey by Stackla, 86% of consumers say authenticity is important when deciding what brands they like and support.
Boosts Engagement: UGC can boost engagement and increase the amount of time people spend on your site or social media pages. In fact, according to a study by Yotpo, websites that include UGC have a 20% higher conversion rate than those that don’t.
Drives Sales: UGC can influence purchasing decisions and increase sales. According to a survey by TurnTo, 90% of consumers say UGC is more influential than traditional advertising.
Examples of User-Generated Content in Ecommerce
Product Reviews: Product reviews are a common form of UGC and can be found on most ecommerce sites. According to a survey by PowerReviews, 95% of shoppers consult reviews before making a purchase.
Social Media: Social media platforms, such as Instagram and TikTok, are a great place to find UGC. Brands can repost customer photos or videos, and even run contests or giveaways to encourage UGC.
Q&A Forums: Q&A forums, such as those found on Amazon and Best Buy, allow customers to ask questions and receive answers from other customers. This type of UGC can help build trust and address common concerns or issues.
Influencer Marketing: Influencer marketing involves partnering with social media influencers to promote a product or brand. This type of UGC can help reach new audiences and build credibility.
Tips for Using User-Generated Content in Ecommerce
Encourage Reviews: Encourage customers to leave reviews by sending follow-up emails or offering incentives, such as discounts or free gifts.
Highlight UGC: Highlight UGC on your website or social media pages, such as by featuring customer photos or videos in product pages or running a UGC contest.
Use Social Listening: Monitor social media platforms for mentions of your brand or products and engage with customers who create UGC.
Provide Guidance: Provide guidance on the type of UGC you’re looking for, such as specific hashtags or photo themes, to encourage customers to create content that aligns with your brand.
At AppifyCommerce, we understand the importance of UGC in ecommerce. That’s why we’ve developed an app that allows Shopify store owners to add FAQ product-related questions and answers. By using our app, you can easily rank user-generated content and increase the visibility of your products on search engines. This can help you drive more traffic to your site, increase sales, and build trust with your customers.
User-generated content is a powerful tool for ecommerce businesses. It can build trust, boost engagement, and drive sales. By encouraging UGC, highlighting it on your site and social media pages, and providing guidance and incentives, you can leverage the power of UGC to grow your business. And by using our app, you can take your UGC to the next level and get even more out of your ecommerce efforts.