Mastering the Art of “Gram-mable” Experiences: How Gen Z’s Instagram Obsession Can Boost Your Online Business


Welcome to the world of digital marketing, where trends evolve at the speed of light, and keeping up with the latest buzzwords is essential. As a teacher of digital marketing, it’s my duty to equip you with the knowledge and strategies needed to succeed in today’s ever-changing landscape. In this blog post, we’ll dive into the concept of “Grammable” experiences and explore how you can leverage Gen Z’s obsession with Instagram to market your products and enhance the online shopping experience for your customers.

Understanding the Power of Gen Z:


Gen Z, born between the mid-1990s and early 2010s, has emerged as a dominant consumer force, wielding significant influence over trends and shaping the future of marketing. One platform that has captured the hearts and minds of this generation is Instagram, a visual-centric social media platform that thrives on aesthetics, creativity, and self-expression. Harnessing the power of Instagram can unlock a treasure trove of marketing opportunities for your online business.

Crafting “Grammable” Experiences: A “Grammable” experience refers to creating moments that are visually appealing, shareable, and buzzworthy on Instagram. By designing your products and online shopping experience with Instagram in mind, you can tap into Gen Z’s desire to curate their lives and showcase their unique sense of style. Here are some key strategies to make your products and online shopping experience “Grammable”:


  1. Visually Stunning Product Presentation: Invest in high-quality product photography and styling. Pay attention to lighting, composition, and aesthetics to make your products stand out in the Instagram feed. Create visually cohesive and appealing product displays that capture attention and entice users to click through to your website.

  2. Influencer Collaborations: Partnering with influential Instagram users who align with your brand values and target audience can exponentially increase your reach. Collaborate with influencers to create engaging content featuring your products. Encourage them to share their experiences, unboxing moments, or style tips with your products, generating authentic user-generated content.

  3. Unique Packaging and Unboxing Experiences: Enhance the “wow” factor by designing distinctive packaging that begs to be unboxed and shared. Unboxing videos and images have become a popular trend on Instagram, offering an opportunity to create memorable experiences and generate user-generated content that showcases your brand.

  4. User-Generated Content Campaigns: Empower your customers to become brand advocates by encouraging them to share their experiences with your products on Instagram. Create branded hashtags, run contests, or offer incentives for customers to share their photos, stories, or reviews. User-generated content builds trust, engages potential customers, and amplifies your brand’s reach on Instagram.

  5. Instagrammable Spaces and Pop-up Shops: Design physical spaces or pop-up shops that are aesthetically pleasing and highly Instagrammable. Incorporate eye-catching backdrops, props, and interactive elements that encourage customers to take photos and share their experiences. This offline-to-online approach helps bridge the gap between the digital and physical worlds, driving social media engagement and online sales.

Harnessing the Marketing Potential: Once you have crafted “Grammable” experiences, it’s essential to leverage the marketing potential of Instagram. Here are some strategies to amplify your reach:

  1. Consistent Branding: Maintain a consistent visual aesthetic and brand voice across your Instagram content. This ensures your brand is easily recognizable and fosters a strong connection with your target audience.

  2. Engage and Respond: Interact with your followers by responding to comments, direct messages, and mentions. Engaging with your audience helps build relationships, foster brand loyalty, and encourage further sharing of your content.

How to Optimize Your Shopify Store for Better Conversions: A Comprehensive Guide

Optimize Your Shopify Store for Better Conversions: A Comprehensive Guide

In the competitive world of e-commerce, optimizing your Shopify store for better conversions is essential for success. Whether you’re a new store owner or looking to boost your existing sales, this guide will provide you with practical strategies and actionable tips to maximize your conversion rates. Let’s dive in!


  1. Streamline Your Store’s Design and User Experience:
  • Use a clean and visually appealing theme that aligns with your brand.
  • Ensure your website is mobile-friendly and loads quickly.
  • Simplify your navigation to help visitors find products effortlessly.
  • Optimize product pages with high-quality images, compelling descriptions, and clear calls-to-action.

  1. Enhance Product Presentation and Descriptions:
  • Use professional product photography to showcase your offerings.
  • Craft persuasive and engaging product descriptions that highlight benefits and unique selling points.
  • Incorporate social proof, such as customer reviews and testimonials, to build trust and credibility.

  1. Implement Effective Calls-to-Action (CTAs):
  • Use prominent and visually striking CTAs throughout your store.
  • Create a sense of urgency by using action-oriented language.
  • Test different variations of CTAs to identify what works best for your audience.

  1. Simplify Checkout Process:
  • Minimize the number of steps required for checkout.
  • Offer guest checkout to avoid unnecessary barriers.
  • Clearly display shipping costs, taxes, and any additional fees.
  • Provide multiple payment options to accommodate customer preferences.

  1. Leverage Personalization:
  • Utilize data from customer interactions to provide personalized recommendations.
  • Implement targeted email marketing campaigns based on customer behavior.
  • Use dynamic content to customize the shopping experience for individual visitors.

  1. Optimize Site Speed and Performance:
  • Regularly monitor and optimize your website’s loading speed.
  • Compress images to reduce file size without compromising quality.
  • Use a reliable hosting provider to ensure stability and fast response times.

  1. Leverage Social Proof and Trust Signals:
  • Showcase customer testimonials and reviews prominently on your website.
  • Display trust badges, secure payment icons, and SSL certificates to build trust.
  • Highlight any certifications, awards, or partnerships that enhance credibility.

  1. Implement Abandoned Cart Recovery:
  • Set up automated emails to remind customers about their abandoned carts.
  • Offer incentives like discounts or free shipping to encourage conversions.

  1. Harness the Power of Upselling and Cross-selling:
  • Recommend related or complementary products on the product pages.
  • Offer bundle deals or discounts for multiple purchases.
  • Utilize personalized recommendations during the checkout process.

  1. Continuously Monitor and Test:
  • Regularly analyze your store’s performance using analytics tools.
  • Conduct A/B testing on various elements, such as CTAs, layouts, and product positioning.
  • Implement changes based on data-driven insights to optimize conversion rates.

By implementing the strategies and tips outlined in this guide, you can effectively optimize your Shopify store for better conversions. Remember to monitor your store’s performance, test different approaches, and make data-driven decisions to continually improve your conversion rates. With consistent effort and a focus on providing a seamless shopping experience, you’ll be well on your way to increasing sales and achieving e-commerce success.

Web Accessibility: The Unsung Hero of Your Shopify Store’s Success

An inclusive illustration symbolizing accessibility, featuring a diverse group of people using various assistive technologies like a wheelchair, a hearing aid, and screen reading software.

In the evolving landscape of e-commerce, standing out from the crowd isn’t just about having unique products or a catchy store name. It’s about creating an online shopping experience that’s easy, efficient, and accessible for all users. That’s where web accessibility comes into play, a crucial element for any Shopify store owner to understand and implement.

Web accessibility refers to the design and creation of websites that are inclusive to all users, including those with disabilities. It’s about ensuring that everyone, irrespective of their abilities, can perceive, understand, navigate, and interact with the web. This topic often intersects with discussions about User Interface (UI) and User Experience (UX) design, but its scope is broader and its impact more profound.

Why Does Your Shopify Store Need Web Accessibility?

Accessibility In Shopify

1. Reach a Broader Audience:

According to the World Health Organization, over a billion people, or 15% of the world’s population, experience some form of disability. By making your Shopify store accessible, you’re not only doing the right thing morally, but you’re also tapping into a wider market of potential customers.

2. Improve SEO Performance:

Search engine algorithms prioritize websites that provide an excellent user experience. An accessible website can help improve your SEO ranking, making your store more visible to potential customers.

3. Legal Compliance:

In many jurisdictions, web accessibility isn’t just good practice; it’s a legal requirement. Ensuring that your Shopify store complies with recognized standards like the Web Content Accessibility Guidelines (WCAG) can help you avoid legal complications.

WCAG 2.1

4. Enhance User Experience:

Accessibility features such as text alternatives, accessible forms, and keyboard accessibility can make your site easier to use for everyone, not just those with disabilities.

Navigating the World of Web Accessibility with WCAG

The Web Content Accessibility Guidelines (WCAG) is a set of guidelines intended to make web content more accessible to people with disabilities. WCAG 2.0, for example, has principles that are organized under four key areas: Perceivable, Operable, Understandable, and Robust (POUR). This framework helps guide businesses in making their digital assets more inclusive.

In the context of a Shopify store, this could mean providing text alternatives for non-text content, ensuring that all functionality is available from a keyboard, making text content readable and understandable, and maximizing compatibility with current and future user tools.

##Our Solution: A Cutting-Edge Shopify Accessibility App

For Shopify store owners looking for a comprehensive solution to web accessibility, our innovative app is the perfect tool. It adheres to the principles of WCAG 2.0, ensuring your Shopify store becomes and remains accessible to all users.

The app automatically scans your store for potential accessibility issues and provides suggestions on how to address them. It also includes features like a screen reader and keyboard navigation functionality, ensuring that users with disabilities can fully interact with your store.

By incorporating our Shopify accessibility app into your store, you’re not only embracing a more inclusive business model, but you’re also improving your user experience, potentially boosting your SEO, and expanding your customer base.

In the world of e-commerce, accessibility isn’t just a luxury—it’s a necessity. Make the smart choice and prioritize accessibility in your Shopify store today. Our app is here to help you every step of the way, ensuring you’re providing an inclusive and positive shopping experience for all customers.

Stand Out in a Sea of eCommerce: How to Differentiate Your Store with Identical Products

differentiate your eCommerce store

As an e-commerce store owner, you’re always looking for ways to differentiate your store from the competition. When you’re selling identical products to other online retailers, it can be challenging to stand out in a crowded marketplace. However, there are still several strategies you can use to differentiate your store and make it a more attractive option for potential customers.

In the highly competitive world of eCommerce, it’s not uncommon for multiple stores to sell similar or identical products. To succeed, you need to differentiate your store from the competition and establish a unique selling proposition. In this blog post, we’ll explore five key strategies to help your eCommerce store stand out and thrive, even when selling the same products as your rivals.

  1. Focus on exceptional customer service

Providing exceptional customer service can be the game-changer that sets your store apart from others. Promptly respond to customer inquiries, offer personalized product recommendations, and handle returns and exchanges with grace. By investing time and effort into providing top-notch customer support, you’ll not only win customer loyalty but also create positive word-of-mouth marketing for your store.

  1. Develop a compelling brand story

Creating a strong and engaging brand story helps customers connect with your store on a deeper level. Share your company’s mission, values, and the inspiration behind your products. By forging an emotional connection with your customers, you encourage them to choose your store over competitors, even when offering identical products.

  1. Offer a seamless shopping experience

Invest in optimizing your website’s user experience to make it easy for customers to find and purchase products. Ensure your website is mobile-responsive, quick to load, and visually appealing. Streamline the checkout process by offering guest checkout options, multiple payment methods, and clear shipping and return policies. A seamless shopping experience can make all the difference when customers are deciding between your store and a competitor’s.

  1. Curate and showcase customer reviews and testimonials

Social proof is a powerful tool in establishing credibility and trust among potential customers. Collect and display genuine customer reviews and testimonials on your website, and consider featuring user-generated content on your social media channels. By showcasing real-life experiences and satisfaction from your customers, you’ll give potential buyers more confidence in choosing your store.

  1. Leverage content marketing and social media

Create and share valuable, engaging content that resonates with your target audience. This can include blog posts, videos, infographics, and more. Regularly update your social media channels with interesting and shareable content, and engage with your followers. Effective content marketing and social media presence not only improve your store’s online visibility but also help establish your brand as an authority in your niche.

When it comes to differentiating your eCommerce store from competitors selling identical products, it’s all about the overall customer experience. By focusing on exceptional customer service, creating a compelling brand story, optimizing your website, leveraging social proof, and investing in content marketing, you’ll set your store apart and create a loyal customer base. Start implementing these strategies today to elevate your online presence and boost your sales.

Real-World Success Stories: Brands Leveraging AR for eCommerce Growth

AR in eCommerce
  1. IKEA Place: Revolutionizing Furniture Shopping

IKEA’s AR app, IKEA Place, allows users to visualize furniture pieces in their homes before purchasing them. This groundbreaking app has helped reduce product returns by 20% and has increased online sales by 35% since its launch in 2017. By providing an immersive, true-to-scale experience, IKEA Place has enabled customers to make more informed decisions when shopping online.

  1. Sephora Virtual Artist: Changing the Way We Buy Makeup

    Sephora, a leader in the beauty industry, has integrated AR technology into their app with the Virtual Artist feature. This tool allows users to virtually try on makeup products using their smartphone’s camera. Since its launch, Sephora has reported a 200% increase in engagement within the Virtual Artist section of the app and a 30% increase in lipstick sales. The success of Sephora’s AR implementation demonstrates the value of an interactive and personalized online shopping experience.

  1. Nike Fit: Finding the Perfect Fit with AR

To tackle the challenge of finding the perfect shoe size, Nike introduced its innovative AR tool, Nike Fit. By using the smartphone’s camera to scan the user’s feet, Nike Fit recommends the optimal shoe size for each style. This AR-powered feature has led to a 20% reduction in product returns related to sizing issues and a 15% increase in online sales.

  1. Warby Parker Virtual Try-On: Reinventing the Eyewear Industry

Online eyewear retailer Warby Parker has integrated AR technology to allow customers to virtually try on glasses before purchasing. The Virtual Try-On feature uses facial mapping to overlay frames onto the user’s face, resulting in a seamless shopping experience. Since its implementation, Warby Parker has experienced a 50% increase in online sales and a 35% reduction in product returns.

  1. Converse Sampler: Discovering Your Next Pair of Sneakers

Converse introduced its Sampler app, which enables users to virtually try on various shoe styles and colors by simply pointing their smartphone at their feet. The AR technology has significantly increased customer engagement and satisfaction, leading to a 25% increase in sales and a 20% reduction in returns.


These real-world examples showcase the immense potential of Augmented Reality in eCommerce. By providing a more engaging and personalized shopping experience, AR technology has helped brands reduce returns, increase customer satisfaction, and drive eCommerce growth. As AR continues to advance and become more widely adopted, it will undoubtedly play an even larger role in shaping the future of online shopping.

The Symbiotic Dance of Credit Card Use and E-Commerce Growth: A Tale of Mutual Success

As we witness the recent all-time high in credit card spending, it’s crucial to examine the intriguing relationship between credit card usage and the meteoric rise of e-commerce. In this in-depth blog post, we’ll uncover the fascinating symbiosis between these two power players, discuss the various factors propelling their growth, and reveal intriguing statistics that illustrate their connection. We’ll also explore the opportunities and challenges arising from this dynamic and what it means for the future of e-commerce.

  1. A Match Made in Digital Heaven: The Evolution of Payment Methods in E-Commerce:
  • The dramatic shift from cash and checks to credit cards and digital wallets (64% of Americans having at least one credit card in 2021)
  • The unsung heroes: payment processing companies and their role in facilitating easy online transactions
  • The convenience factor: How credit cards have transformed the shopping experience for 2.14 billion digital buyers worldwide
  1. The Rise of E-Commerce Giants: The Impact of Credit Card Spending on Industry Titans:
  • How Amazon, Alibaba, and other e-commerce behemoths have benefited from the increased use of credit cards, fueling their revenue growth
  • The effect of credit card spending on small and medium-sized online businesses, paving the way for new entrants and increased competition
  • Exploring e-commerce growth trends in different regions and their relationship with credit card adoption, including regional differences in consumer behavior

  1. Follow the Money: Consumer Behavior Fueling E-Commerce and Credit Card Growth:
  • The lure of impulse buying and instant gratification made possible by effortless credit card transactions, contributing to increased online sales
  • The enticing effect of promotional offers and rewards programs (5x growth in credit card rewards since 2010), incentivizing more consumers to use credit cards for online purchases
  • Capitalizing on FOMO: How e-commerce platforms ride the wave of the Fear of Missing Out phenomenon, leading to the success of flash sales and limited-time promotions
  1. The Perfect Symbiosis: How E-Commerce Reaps the Rewards of Credit Card Spending:
  • The sweet spot: Increased average transaction value by 20% and reduced cart abandonment rates by 12%, driving higher revenue for e-commerce businesses
  • The data goldmine: Enhanced data collection for hyper-targeted marketing opportunities, allowing e-commerce platforms to personalize offers and improve customer retention
  • Power partnerships: E-commerce platforms teaming up with credit card companies for exclusive deals and co-branded cards, reinforcing the connection between the two industries
  1. The Mobile Commerce Revolution: Credit Cards Fueling the M-Commerce Explosion:
  • The astounding growth of mobile commerce and its connection to credit card spending, with mobile devices accounting for 72.9% of e-commerce sales by 2021
  • User-friendly mobile payment options that contribute to the e-commerce boom, simplifying the online shopping experience for consumers
  • The role of smartphone penetration and mobile wallets in accelerating credit card use and e-commerce growth, especially in emerging markets
  1. The Future of E-Commerce: Exploring New Technologies and Innovations:
  • The impact of artificial intelligence, machine learning, and big data on e-commerce platforms and their connection to credit card spending
  • The emergence of new payment technologies, such as cryptocurrencies, and their potential role in the future of e-commerce
  • The role of virtual and augmented reality in enhancing the online shopping experience, and the potential impact on credit card usage
  1. Balancing Act: Credit Card Debt and the E-Commerce Dilemma:
  • The dark side of credit card spending: $807 billion in US credit card debt in Q2 2021, raising concerns about the sustainability

The undeniable connection between the surge in credit card spending and e-commerce growth tells an enthralling story of mutual success. As consumers enjoy the convenience and rewards offered by credit cards, e-commerce platforms face the challenge of balancing profits with ethical responsibility. Time will reveal if this credit card-driven e-commerce boom can thrive without igniting a widespread financial crisis. To stay ahead in this ever-evolving game, e-commerce players must continuously optimize their strategy and adapt to the changing landscape.

The Power of User-Generated Content in Ecommerce

Product Questions & Answers & Review

In the world of ecommerce, user-generated content (UGC) has become a powerful tool for driving engagement, building trust, and increasing sales. UGC refers to any content created by customers, such as product reviews, social media posts, and photos, that can be used to promote a brand or product. In this blog post, we’ll explore the power of UGC in ecommerce, backed by statistics and examples.

Why User-Generated Content Matters

  1. Builds Trust: Consumers are more likely to trust other consumers than they are to trust brands. According to a survey by Stackla, 86% of consumers say authenticity is important when deciding what brands they like and support.

  2. Boosts Engagement: UGC can boost engagement and increase the amount of time people spend on your site or social media pages. In fact, according to a study by Yotpo, websites that include UGC have a 20% higher conversion rate than those that don’t.

  3. Drives Sales: UGC can influence purchasing decisions and increase sales. According to a survey by TurnTo, 90% of consumers say UGC is more influential than traditional advertising.

Examples of User-Generated Content in Ecommerce

  1. Product Reviews: Product reviews are a common form of UGC and can be found on most ecommerce sites. According to a survey by PowerReviews, 95% of shoppers consult reviews before making a purchase.

  2. Social Media: Social media platforms, such as Instagram and TikTok, are a great place to find UGC. Brands can repost customer photos or videos, and even run contests or giveaways to encourage UGC.

  3. Q&A Forums: Q&A forums, such as those found on Amazon and Best Buy, allow customers to ask questions and receive answers from other customers. This type of UGC can help build trust and address common concerns or issues.

  4. Influencer Marketing: Influencer marketing involves partnering with social media influencers to promote a product or brand. This type of UGC can help reach new audiences and build credibility.

Tips for Using User-Generated Content in Ecommerce

  1. Encourage Reviews: Encourage customers to leave reviews by sending follow-up emails or offering incentives, such as discounts or free gifts.

  2. Highlight UGC: Highlight UGC on your website or social media pages, such as by featuring customer photos or videos in product pages or running a UGC contest.

  3. Use Social Listening: Monitor social media platforms for mentions of your brand or products and engage with customers who create UGC.

  4. Provide Guidance: Provide guidance on the type of UGC you’re looking for, such as specific hashtags or photo themes, to encourage customers to create content that aligns with your brand.

Something For You

At AppifyCommerce, we understand the importance of UGC in ecommerce. That’s why we’ve developed an app that allows Shopify store owners to add FAQ product-related questions and answers. By using our app, you can easily rank user-generated content and increase the visibility of your products on search engines. This can help you drive more traffic to your site, increase sales, and build trust with your customers.

User-generated content is a powerful tool for ecommerce businesses. It can build trust, boost engagement, and drive sales. By encouraging UGC, highlighting it on your site and social media pages, and providing guidance and incentives, you can leverage the power of UGC to grow your business. And by using our app, you can take your UGC to the next level and get even more out of your ecommerce efforts.

Showing Bundle Options at Checkout Page: A Guide for Shopify Store Owners

Product bundles & discounts

Bundle options are a powerful tool for Shopify store owners, allowing them to increase the value of each sale and provide customers with a convenient shopping experience. By showcasing bundle options at the checkout page, store owners can take advantage of psychological principles to drive sales and improve customer satisfaction.

Benefits of Bundle Options

  1. Increased Average Order Value (AOV): By offering bundled products, store owners can encourage customers to add more items to their cart, resulting in a higher AOV.
  2. Increased Customer Satisfaction: Customers appreciate the convenience of having everything they need in one place, and the ability to purchase related items together.
  3. Improved Inventory Management: By bundling products, store owners can move slow-moving inventory and free up space in their warehouse.

Psychology Behind Bundle Options

  1. The Principle of Scarcity: When customers are presented with a limited-time offer, they are more likely to make a purchase. Bundle options can be offered as a limited-time offer, creating a sense of urgency and encouraging customers to make a purchase.
  2. The Principle of Familiarity: Customers are more likely to make a purchase when they are familiar with the products being offered. By bundling related products, store owners can make it easier for customers to recognize and trust the products, leading to increased sales.
  3. The Principle of Endowment: When customers feel like they are getting a good deal, they are more likely to make a purchase. Bundle options can provide customers with the perception of a discount, leading to increased sales.

Tips for Showcasing Bundle Options at Checkout Page

  1. Highlight the Value: Make sure to emphasize the value of the bundle by showing the total cost of the individual products and the bundle price.
  2. Make it Visible: Make sure the bundle options are prominently displayed at the checkout page so that customers can easily see them.
  3. Use Compelling Images: Use high-quality images to showcase the products in the bundle, making it easier for customers to see the value of the bundle.
  4. Keep it Simple: Keep the number of bundle options to a minimum, making it easier for customers to make a decision.

Conclusion Showing bundle options at the checkout page can be a powerful tool for Shopify store owners, allowing them to increase the value of each sale and provide customers with a convenient shopping experience. By leveraging psychological principles, store owners can drive sales and improve customer satisfaction. By following the tips outlined above, store owners can make the most of their bundle options and take their business to the next level.


Why Video Marketing is the New Age ‘Must-Have’ in Your Marketing Toolbox

Video marketing

Gone are the days of simple text-based marketing campaigns. In today’s digital age, the power of visual content cannot be underestimated. And what better way to incorporate visuals into your marketing strategy than through video?

But before we dive into the nitty-gritty of video marketing, let’s talk statistics. According to HubSpot, video content is expected to account for 82% of all internet traffic by 2022. That’s right, 82%! If you’re not already incorporating video into your marketing strategy, you might as well be living under a rock (and not the cool, trendy kind of rock, but the outdated, “why are you still using a flip phone?” kind of rock).

But why is video marketing so effective? For starters, it’s extremely versatile. Whether you’re promoting a product, educating your audience, or simply telling a compelling story, video can be used in a variety of ways to engage with your audience. Additionally, video can be easily shared across multiple platforms, allowing for maximum reach and engagement.

Now, before you start freaking out about the cost of producing high-quality videos, relax. You don’t have to break the bank to create effective video content. In fact, you can create videos using nothing more than your smartphone. So, no more excuses.

But, let’s be real, the true beauty of video marketing lies in its ability to make even the most boring topics hilarious. Just imagine a video of a llama promoting the latest accounting software. It’s not just funny, it’s also memorable and effective. So, whether you’re a small business owner or the head of a large corporation, incorporating humor into your video marketing strategy is a no-brainer.

Another great thing about video marketing is that it can be used to target specific demographics. For example, if you’re trying to reach a younger audience, consider using social media platforms like TikTok or Instagram to promote your videos. On the other hand, if you’re trying to reach an older demographic, Facebook or YouTube may be more effective.

Now, let’s talk about the various types of video content you can create. There’s explainer videos, product demos, customer testimonials, live videos, animated videos, and the list goes on. The key is to find the type of video that best fits your business goals and target audience.

But, perhaps the most important benefit of video marketing is its ability to increase conversions and sales. In fact, according to a study by Wyzowl, 84% of people who watched an explainer video about a product subsequently bought it. That’s right, 84%! So, not only is video marketing effective in engaging with your audience, but it can also directly lead to an increase in revenue.

Video Marketing

In conclusion, video marketing is no longer a nice-to-have in your marketing toolbox, it’s a must-have. Not only is it versatile and easily shareable, but it can also be used to target specific demographics, increase conversions and sales, and, most importantly, make even the most boring topics hilarious. So, what are you waiting for? Start filming your llama accounting software video today!

Just remember, have fun and be creative with your videos, and let the statistics speak for themselves!”

A case study of marketing legend Ryan Reynolds

Ryan Reynolds

Ryan Reynolds is someone you know, right? He is famous for his super-hit movies, right? Like Deadpool! Obviously, but he is more than that. He is serious entrepreneur;  even more A marketing genius (king of building iconic brands and making iconic jokes) ! Every business owner should learn lessons from him on how to grow your brand’s value.

He created iconic brands and aspirational positioning in a wide range of industries like

  • A gin company

  • A football club

  • A mobile provider company

  • An ad agency

  • Himself

This guy is a gold mine for brand-building, advertising, and business inspiration.

Marketing story of 
Aviation Gin
Aviation Gin

Okay, let’s get real. The fact that a celebrity is the owner of an alcohol company is about as impressive as the fact that a college student owns a guitar. It’s not like that, you know.

The story here is not about a rich superstar buying a gin company.

It’s a story about creative geniuses defying the rules in order to create empires.

Ryan acquired a stake in Aviation Gin in 2018.

It makes sense that he would be the face of the brand.
You could even expect him to be totally hands-off.
Would you expect him to be just another marketing person?

The tweets Ryan sends in quintessential Ryan style are not advertisements.
There is no doubt in your mind.
It’s retweeted by you.
You want to give it a try!

Aviation Gin

Ad commercials can be found in the ‘Entertainment’ section of their website!

Confident. Cheeky. Creative.

Ads, entertainment, or whatever you want to call them, are creative masterpieces.

You can actually watch them for fun.A few copywriting gems from aviation ads

  1. An American original… now owned by a Canadian.

2. What the ad says: “You’re gonna die, vodka.”

Lesson over here is: If you’re not a marketer, you can still be a marketer 

Marketing story of 
Mint Mobile

The Super Bowl is the most prestigious place to advertise in the US.To be esteemed costs an absurd amount.In Super Bowl 2020, what did Ryan Reynolds do? In the New York Times, he ran a full-page advertisement. Basically, it says:
Everyone is spending $5 million on a Super Bowl ad. I’m planning to save that and give you free service instead.

Mint Mobile

He saved a ton of money, Got the attention, Promised to pass,savings to people Got some more attention

  • How to kill with unconventional advertising
  • How to spin regular content into light-hearted spots
  • Smart ways to use cheaper advertising avenues

Moral of the story : Ads can be (and should be) excellent content, as Ryan Reynolds demonstrates. In addition, the selling will take place. Even you are running short on budget or you don’t have professional marketing team yet; Cut out all the unnecessary information and concentrate only on what important. Know what the target audience will enjoy.