Your Customers' Questions Are Free Product Research: A 30-Day Playbook for AC – Questions & Answers

👉 Give shoppers a place to ask, right where they're deciding: Install AC ‑ Questions & Answers on the Shopify App Store →
Most merchants install a Q&A app to answer shoppers. That's the obvious job, and it's a good one. The less obvious job is the one that tends to pay back longer: every question a shopper types is a free, unprompted note about what your product page failed to say.
This post is a working playbook, not a feature tour. If you want the feature-by-feature version, we already wrote the complete guide. This one is about what to do in your first 30 days with AC ‑ Questions & Answers, so the section earns its place on the page.









